THE RIGHT OFFER TO THE RIGHT CUSTOMER AT THE RIGHT MOMENT

Your company generates data. Throughout the years you have established a relationship with your clients. You solicit prospects or they contact you. People working in several divisions of your company talk to the same client: sales, finances, reception… All sorts of channels are being used: in person, web, e-mail, telephone, mail.

E-RAID has developed the KONEK web-based platform: a concrete and simple integration solution that allows automating prospection and retaining campaigns while personalizing each contact. A transactional profile is assigned to each client: range of purchased products (or intent to buy), frequency, volume of sales generated… The challenge? To present the right offer to the right customer at the right moment! Each contact is registered, and the impact of each action is measured and inserted in the next communication cycle, in order to optimize the transactional profile of each customer.

With KONEK, the different profiles users, according to determined access levels, have also access to reports, key performance indicators, and control panels – through a web site from their office or their mobile.

 
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